P0
REDחסמי השקה: אין Outreach או פרסום מוסדי עד סגירת כל Definition of Done ואימות טענות הריצה.
Delta Audit — Classified Execution
NO-GO ברור.
ביצוע לפי RAG.
הלוח מתרגם את ממצאי ה־Delta Audit לתוכנית עבודה אחת: P0 לסגירת חסמי השקה, P1 לבנייה מוסדית, ו־P2 למדידה ובקרה. בסיס המקור הוא דוח 12 ביולי 2026 בלבד; Claims שתלויים במצב ריצה מסומנים לאימות מחדש.
P1
AMBERבנייה מחדש: Identity, CTA, הפרדת StartOn ו־7YA, ופוליש מובייל אחרי ש־P0 יציב.
P2
GREENמדידה מתמשכת: Vault, Search Console, התרעות, נגישות חוזרת ו־public changelog.
P0 — Launch Blockers
| RAG | Owner | Task | Definition of Done |
|---|---|---|---|
| RED | Canonical Owner | Publish canonical Igor entity page with short bio, long bio, press photo, sameAs, 7YA and StartOn links. | One indexed canonical URL; navigation resolves to it; Person JSON-LD validates; no competing identity routes. |
| RED | Evidence Owner | Attach source or status label to every public claim and downgrade unsupported claims to VERIFY. | Every claim has source, status, date/context; unsupported metrics and partnership language removed. |
| RED | Evidence Owner | Turn existing anchors into a live Evidence Wall and Press Archive. | 12+ cards live with source, date, context and why-it-matters; press archive linked from nav. |
| RED | Product / Design Owner | Rebuild hero as mobile-first, human, premium and proof-linked. | Mobile above-the-fold includes face, name, mission and proof doorway; no overflow at common breakpoints. |
| RED | IA Owner | Ship canonical nav: Home / About / StartOn / Evidence / Media / Press / Index-Public / Contact. | No dead ends; all nav routes return 200 locally and in production; entity confusion removed. |
| RED | Release Owner | Enforce one production source of truth and freeze unapproved content paths. | Production branch, deploy target and content source are documented; stale runtime claims revalidated. |
| RED | Engineering Owner | Close CI/CD: typecheck, route/link/site-health checks and valid production deploy ID. | Green CI run; deploy URL recorded; route/link/site-health evidence stored in release notes. |
| RED | SEO Owner | Ship schema, canonical URLs, sitemap, internal linking and alt text baseline. | Person + Organization JSON-LD validate; sitemap includes canonical pages; image alt coverage documented. |
| RED | Accessibility Owner | Establish WCAG 2.1 AA baseline for nav, text alternatives, scaling and keyboard flow. | Keyboard walkthrough passes; contrast/scaling issues logged or fixed; compliance status published. |
| RED | Legal / Privacy Owner | Publish privacy, consent handling and safeguarding/compliance note where relevant. | Privacy page linked; consent behavior documented; sensitive social-impact language reviewed. |
P1 — Rebuild
| RAG | Owner | Task | Definition of Done |
|---|---|---|---|
| AMBER | Brand Owner | Apply institutional identity pack. | Typography, color, imagery, tone and templates applied consistently across core pages. |
| AMBER | Content Owner | Create multilingual parallel entity pages. | Language versions are complete, not partial, and point back to canonical identity architecture. |
| AMBER | Growth Owner | Build CTA funnel: Story → Proof → Action. | Every primary page leads to one measurable next action without unsupported claims. |
| AMBER | Governance Owner | Separate StartOn ownership and operating boundaries from 7YA. | Pages explain StartOn as impact/proof layer and 7YA as evidence/media layer. |
| AMBER | Design Owner | Polish mobile system and investor-grade visual consistency. | Core pages pass responsive review and use the same component language. |
P2 — Measurement
| RAG | Owner | Task | Definition of Done |
|---|---|---|---|
| GREEN | Metrics Owner | Create metrics vault with evidence-backed numbers only. | Metric records include source, method, date, owner and review status. |
| GREEN | SEO Owner | Operate Search Console and indexing monitoring. | Index status is checked after launch and stale indexing claims are retired. |
| GREEN | Engineering Owner | Add CI, route and analytics alerting. | Alerts fire on failed deploy, broken route, missing metadata or analytics outage. |
| GREEN | Accessibility Owner | Schedule accessibility re-audits. | Recurring audit cadence and issue register are documented. |
| GREEN | Trust Owner | Maintain public changelog for trust. | Material updates, corrections and evidence changes are timestamped publicly. |
נוסח הנהלה — 10 שורות בלבד
- Decision: NO-GO.
- The narrative and evidence base are strong, but institutional readiness is blocked.
- The package currently fails its own acceptance gate: PASS 0, PARTIAL 4, FAIL 10.
- The blocking gaps are canonical entity, IA, hero/mobile, production integrity, SEO, accessibility, testing and legal/privacy.
- Runtime-dependent findings from the audit are STALE CLAIMS until revalidated on current production.
- Igor is the canonical identity; 7YA is the evidence/media layer; StartOn is the impact/proof layer.
- The next move is not more outreach; it is P0 closure.
- P0 requires canonical page, evidence wall, press archive, proof-linked hero, validated routes and green CI/CD.
- GO is allowed only after all P0 items are closed and the gate is re-run with no FAIL items.
- Until then, publish posture should remain controlled, evidence-first and non-institutional.